I’m a born-again feminist. Yes, I know, that’s a pretty strong
admission for a guy. But if my years of sales training have taught me
anything, it’s the power women have in sales. There are some companies
and industries — such as real estate, insurance, office equipment —
that have picked up on this and capitalized on it, but there are many
more that need to embrace the power of women.
There are some very good reasons why I believe woman are better suited for selling. Among them:
- In their personal lives and in business they tend to create relationships better.
- They tend to sell based on personal input and business input rather than just business.
- They listen.
- They don’t have a sales history that they are tied to, so “new” works for them.
- In many areas, women who are good in sales are still enough of a rarity to create a buzz.
I’m not suggesting that this is earth shaking news. But here’s the
thing: As a sales teacher, I continually run into companies that
continue to operate with male-dominated sales teams.